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Key to good campaign begins with a remarkable product

It seems that most people turn to marketing and advertising as the magic bullets that will solve a laundry list of company problems , especially problems related to revenue and growth of their customer base. When a product is not selling as a company thinks it should or traffic at a new restaurant has slowed to a trickle, it seems like the answer is to do more marketing and advertising: buy bigger ads; tell a better story; make the ads more controversial; or hire people to twirl signs to direct customers to you.

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Storm owner buys Las Vegas team

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Local

Former CEO of Arrowhead Credit Union lands job at Cal State

Fleetwood Enterprises gets court's go-ahead to liquidate

Temporary work still growing

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Toro Water Smarts Symposium

Columnists

Jessica H. Lawrence
Practical Business Radical

Key to good campaign begins with a remarkable product

Kathy Bowling
Bowling on a Budget

Two thumbs up: How to make the most of customer reviews

AMA-IE Board Members
Marketing Matters

Can you be proud of your company's practices, behaviors?

Stanley Hargrave
Financial Planning

Knowing the broker's roll can help avoid mismanaged assets

Frank P. Costabilo
Perfectly Frank

Meeting deadlines is essential to customer satisfaction

Edward Fixen
Business Marketplace

Which type of buyer is right for your business?

Ask Eydie

Social media remains source of endless business possibilities

Social media success - what's it to you? That all depends

Try to avoid having business disputes play out on Facebook

How to get started on affiliate marketing for your blog, site

BizPress Columns

Advertising, marketing have to be an integral part of your budget

Court's text message ruling unlikely to change data dynamic

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Inland People

Oymaian earns certification
Greg Oymaian of Keystone Pacific Property Management, a California-based community association management company, recently earned the Certified Community Association Manager designation through the California Association of Community Managers. View...

Talkov elected to Barrister�s Board
Riverside Law Firm Reid & Hellyer Associate Attorney Scott Talkov has been elected member-at-large for the Riverside County Bar Association�s 2010-2011 Barristers Board. View...

Slimko completes leadership training program
Katie Slimko of the Palm Desert Chamber of Commerce recently graduated from Institute for Organization Management, a four-year nonprofit leadership training program at the Loyola Marymount University in Los Angeles. View...

Women In Business Blog

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