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Set aside your opinions when trying to reach target market

It was a bonehead move for my counselors at Summer Fun Day Camp to take a van full of impressionable 7- and 8-year-old kids to see the 1971 Vincent Price horror movie, "The Abominable Dr. Phibes." Filling my nightmares for years, the film featured a disfigured physician methodically killing the surgeons who had failed to save his wife following a car accident.

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Set aside your opinions when trying to reach target market

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Inland People

Credit Union League names Dykstra President/CEO
Diana Dykstra was announced recent as the new president and CEO of Ontario-based California and Nevada Credit Union Leagues. View...

Remund and Hutchins join Coldwell Banker
Coldwell Banker Commercial Lazar & Associates recently announced the addition of new associates Chris Remund and Eric Hutchins. View...

Colliers' Armendariz earns Masters designation
Barbara Armendariz, associate in Colliers International�s Ontario office, was recently awarded a Master of Commercial Real Estate (MCRE) designation from the Lipsey School of Real Estate, a nationally and internationally recognized training and consulting firm specializing in the commercial real estate industry. View...

Women In Business Blog

June 4: Leonard Transportation Center's Transportation and Logistics Summit. Interviews of panelists after the main presentation.

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National banks continue to make pitch for small business loans

Linda Itzen in the business to help people invest for future